Simply put, the two principles of integrity and ethics translate into doing the right thing, in an honest, fair, and responsible way.
Acknowledging and assuming responsibility for actions, products, decisions, and policies.
Focus on being ahead of the competition and introducing new ideas in the marketplace.
Taking care of the company and customers as they were one’s own.
Committing to great product, service, and other initiatives that impact lives within and outside the organization.
Pursuing new creative ideas that have the potential to change the world.